Developers' Blog

There are times I refer to Minder Softworks as “we”, and in reality, that fits. No man is an island, and neither am I: my wife is an essential part of Minder Softworks. Among her many contributions, she helps me make important decisions, helps me stay focused when I want to go racing off chasing something shiny, and on occasion she helps me think through a perplexing code problem. (She’s a coder too, by trade, though she codes for “that other platform.”) So while she’s not involved in the day-to-day operations, she’s very much a part of Minder Softworks. That said, the only person working on code is me. I’m also the only person answering tech support emails, maintaining the website, doing all the accounting work, and doing everything else that needs done to keep the business running.

What does this have to do with anything? Well, it has to do with resources, and the proper utilization thereof.

As any dedicated businessman, I make it a point to do three things:

  1. Listen to my customers
  2. Evaluate my competition
  3. Work hard to deliver an exceptional product

In the almost-three-years we’ve been in business, I’ve never once had someone email me asking me to make my applications better looking. Not once. They always email asking for features. And in that same time period I’ve seen lots and lots of applications rise up in the Mac market (some competitors, some not) that put the sizzle before the steak.

Imagine you go to a steakhouse and order a 12oz New York strip, cooked medium. After about half a beer, the waitress comes over with one of those cast-iron plates with wood bottoms, a sizzling steak on top of it, and a caution to “be careful, the plate is hot.” The steak looks beautiful, a nice brown with a perfect char. The sizzle sounds wonderful. And with a huge grin you grab your steak knife and cut into it… and it’s bleeding. It’s so rare you can hear it moo. The waitress looks busy, so you decide to take a bite and see if you can suffer through it… and it’s way over salted. After 15 minutes you finally flag down the waitress, who rudely takes your steak to the back. Twenty minutes later, you get a new steak that’s well done. You suffer through it (after all, you’re hungry), pay $35 for having a crappy meal, and swear to never go back.

Was the sizzle worth it? In my book, no. I want a hassle-free and enjoyable steak-eating experience. I want my steak the way I ordered it, and I want it to taste good. And I could care less if it comes on a sizzling plate if it’s not cooked to my expectations.

The same situation is happening in the Mac software market: many applications look nice. Until you try to use them and you find them lacking in features, or incorporating some sort of weird “workflow” model that you have to learn how to use. Many of these applications are part of what’s become known as The Delicious Generation.

With the limited resources I have, I have to choose how best to spend my time. If I’m going to spend two days on something, I can choose:

  • to implement a much-requested feature, or
  • to make it look pretty

Is it possible to do both? Yes. But it takes twice as long, or twice as many people.

There’s nothing wrong with making something look good, and I want my applications to be visually appealing and easy-to-use, but unless my customers want it, I’ll focus my efforts on putting the steak before the sizzle. Why? Because companies that put the sizzle first don’t last very long, and eventually their applications wind up like this. We’d much prefer to establish a long-term relationship with our customers, rather than disappear after a short-lived flash in the pan.

So, I’m here today making my customers a promise: I will always strive to deliver applications that are simple to use and feature rich before I spend time making something look good only for the sake of it looking good. I will never put meaningless aesthetics over usability or features. Ever. You have my word.

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We’ve been quite busy the past few months, and we’ve been a little quiet about MYStuff. We’ve gotten some emails recently about the future of MYStuff, and so I decided it’s time to take the wraps off our plans.

Since version 1.0, we’ve received a ton of feature requests. The most popular by far has been “make an iPhone version”, and yes, I am working on MYStuff Mobile, which will be a companion app to MYStuff 2. But there’s been a lot of other ones that may seem mundane, but are important, such as improved CSV import.

As we stated previously, MYStuff 2 is a ground-up rewrite, complete with a new and improved interface. (And yes, the new version will migrate all your old data). But when we sat down with our feature list for 2.0, and realized while there’s a ton of new features, some of them should have been part of MYStuff from the very beginning. We didn’t feel that users of MYStuff 1.x should have to pay for an upgrade to get features that should have been there all along, but at the same time there’s a bunch of new features that will be worthy of a paid upgrade.

Our solution, then, is that we’re going to release two versions of MYStuff 2. MYStuff 2, and MYStuff 2 Lite. All registered users of MYStuff will be able to upgrade to MYStuff 2 Lite for free, and be eligible for discounted upgrade pricing to the full version of MYStuff 2.

MYStuff 2 Lite will have all the same identical features as the current version of MYStuff, but we’re adding a bunch of new (long overdue) features. A few of these include:

  • Improved CSV import
  • Total values for each Category
  • Right-click functions
  • User-editable columns
  • Smart folders

Obviously, this isn’t a complete list of all the new features of MYStuff 2 Lite, but it should give you an idea what to expect. Of course, there are a few unexpected “wow cool!” features in MYStuff 2 Lite that we’re keeping under wraps for the moment, and the full version will set a new standard for “stuff management” software.

Stay tuned!

{ UPDATE } Based on feedback from MacUpdate customers, the names will be “MYStuff 2” and “MYStuff 2 Pro”. So all registered users of MYStuff 1.x will be able to upgrade to MYStuff 2 for free, and be eligible for a discounted upgrade to MYStuff 2 Pro.

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