Prior to software development, I spent 13 years pushing pixels as a graphic designer and ad man. And from one viewpoint, it can be said that software development isn’t that much different from advertising. Namely, you have a problem to solve, you have various tools to use, and you have to figure out the best way of solving it that appeals to people.
In advertising, that involves coming up with a message that has broad reach, and visual imagery that has aesthetic appeal.
In software development, that involves figuring out how someone will use your program in their everyday lives, and make the program visually appealing and easy to use.
In advertising you use the Adobe products and/or QuarkXPress to do your work. In software development on the Mac, you use Xcode.
In advertising, you have folders full of images that you use for concepting and developing your layouts. In software development, you have folders full of icons and other graphic bits that you use for assembling your user interfaces. In both situations, people spend hours searching for and managing their collections of raw materials. No application on the market helps people solve this problem. It’s time-consuming and a royal pain. And it was a situation that was long overdue for a fix.
So while working on MYStuff and MYComics I realized that I could apply my experience in graphic design and advertising to the problem and come up with a solution that would appeal to both graphic designers and software developers. (And anyone that needs to manage digital media assets.) The idea for Stock Keeper was born: An enhanced iPhoto-like application with a built-in web browser for searching online for stock photos and icons, and the ability to track usage licenses, where the media came from, how much was paid for it, and more.
After 3 months of development, we’re very excited to release Stock Keeper. And at $19 we hope that everyone can afford to make their media-management lives much easier. Head on over to the product page and download the demo.